Messaging House
The positioning, pillars, and proof points that shape how we talk about Gestallt to different audiences.
Positioning Statement
Gestallt is a secure, collaborative gestalt documentation platform for autism support teams that connects home observations with clinical analysis, using GLP stage tracking and team-based permissions so everyone supporting a child shares the same context.
Three Pillars
Capture the moment. Share the progress.
Parents capture observations in real-time. The whole team sees them. Progress becomes visible through concrete examples.
From home to therapy: one shared record.
No more scattered texts and lost notes. One place where parents contribute and clinicians interpret, together.
Clinically useful structure without clinical burden.
Flexible Mode for parents who need speed. Clinical Mode for SLPs who need structure. Both modes serve the same record.
One-Liners by Audience
"Capture what matters so your SLP sees it in context."
Speaks to: the fear of forgetting important moments, the desire to contribute meaningfully
"Real-world samples structured for GLP stage tracking, without chaos."
Speaks to: the pain of scattered texts, the need for clinical structure, limited session time
"One source of truth across home, school, and therapy."
Speaks to: coordination challenges, context that doesn't travel, fragmented information
Proof Points
Two documentation modes
Flexible Mode for speed, Clinical Mode for structure. Same entry, different interfaces for different needs.
GLP-native structure
Stage tracking (1–6), function tags, source attribution. Built for gestalt language processing work, not adapted from generic note apps.
Team-first permissions
Child-centered teams with role-based access. Professionals support multiple families with isolated data. Email-verified membership.
Privacy-first architecture
Team isolation enforced at database level. HIPAA-compatible infrastructure with honest, accurate compliance language.
Objection Map
"We already use notes/texts"
Talk track: Those observations are valuable—but are they searchable? Structured? Shareable with your whole team? Gestallt makes what you're already doing more useful without changing your capture habit.
"It looks too clinical"
Talk track: Start with Flexible Mode—phrase, context, save. That's it. Clinical fields are optional. Use them if they help, ignore them if they don't. Your SLP can add structure later.
"What about privacy/HIPAA?"
Talk track: We use team-isolated storage with verified membership. Our infrastructure is HIPAA-compatible—we're honest about what that means and what it doesn't. See our security docs for the full picture.
"I don't have time"
Talk track: Flexible Mode takes 30 seconds. You're already noticing these moments—Gestallt just makes it easy to capture them before you forget. Try logging one phrase today.
"Will clinicians actually use this?"
Talk track: Clinicians want structured samples—that's why they ask for home observations. Gestallt gives them data they can filter by stage and context, ready for therapy planning. Less guesswork, better sessions.
This is how I think about product messaging
Positioning, pillars, proof points, and objection handling—all grounded in product reality and user pain.